Rare-earth-based quantum magnets are presently of significant interest, offering a new path to realize exotic states of matter such as spin liquids via the route that is alternative to the geometric frustration. I will provide a heavily biased, but historical overview of the context. Title will be explained. Stories will be told. Speaker(s): Sasha Room: 906, Bldg: Disque Hall, 3141 Chestnut St, 12-906, Philadelphia, Pennsylvania, United States, 19104